Review of Professional Management- A Journal of New Delhi Institute of Management

Harpreet Singh ¹, Simerjeet Singh Bawa ²

Affiliations
1 A. S. Group of Institutions, Khanna, Punjab, IN
2 Gyan Jyoti Group of Institute, Rajpura Patiala, Punjab, IN

Abstract

Indian Railway is the lifeline of the country being the cheapest and comfortable mode of travelling especially for long distance. This industry being in the service sector, needs to give utmost attention for providing quality service to millions of Indian . Maintaining consistently a high quality of service is a challenge for any organisation. For service producing firms, it is essential to organize every aspect of business keeping in mind to serve the customer best. In this study, an effort has been made to understand the concept of 5S- a methodology-Japanese quality standardto study the level of the customer satisfaction. This methodology is used to analyse the level of the customer satisfaction for Indian Railways through quantitative analysis.

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Harpreet Singh ¹, K. C. Mittal ²

Affiliations
1 Balraj Singla Group of Institutions, Patiala, IN
2 Punjab School of Management Studies, Punjabi University, Patiala, IN

Abstract

Segmentation of Prescribers classifies prescribers into different groups which enables the pharmaceutical marketers to understand the markets from prescriber's viewpoint. For marketing managers a clear reading of prescribers needs, behavior, perceptions and prescribing processes is required to formulate desired marketing strategies. Understanding customers is more important than ever in today's competitive economy, where declining customer loyalty and high customer turnover continue to erode profit margins. Without accurate, verifiable segmentation of customers with respect to value, strategic decision makers cannot get the information they need to evaluate and execute strategies for improving customer profitability and the efficiency of marketing campaigns. This paper is an attempt to study the different basis used by prescription drug marketers and professionals to segment the prescribers. Furthermore, to suggest the best segmentation strategy so as to improve the performance o f pharmaceutical companies.

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Harpreet Singh ¹, Kiranjit Kaur ¹

Affiliations
1 A.S. Group of Institutions, Khanna, IN

Abstract

In recent years, the usage and access to computers have increased all over the world. With the development of new technology and worldwide web network, the E-commerce has become one of the most popular internet activities. India has also shown tremendous growth in E-commerce. There is growing awareness among the consumer about the various offerings through the E-commerce. The recent studies have shown that the male customer are more frequent online shoppers than the female shoppers. However, the female demographic group can be the profitable target for the marketers. The paper strives to identify factors influencing the online purchasing behaviour of women in India. It also attempts to unearth the obstacles which resist the target group to shop online.

Keywords

E-Commerce, Online Purchasing Behaviour, Women’s Attitudes.

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